Export Strategy
1. Enhance World Market:
Enhance world market shares of the Core Product Categories via
1.1 Increased penetration of our best performing Categories
in the top 10 respective countries.
1.2 Selectively increase the top penetration of the Core Product
Categories in the Next top 10 countries.
Core Categories
|
Other Core Categories |
Textile Garments
Raw Cotton Yarn (All Types)
Fabrics
Garments
Made Ups (Excluding Towel)
Towels
Art Silk and Synthetic Textiles |
Rice
Leather / Products
Sports Goods
Carpets and Wool
Surgical Instruments
Petroleum Products |
2. Value addition:
Pursue enhancement of manufacturing and marketing capabilities
and efficiencies with a view to achieve value addition and
increased competitive strength for our Core Product Categories.
3. Export Diversification:
Pursue with national alignment and focussed resource
application, selected Developmental export opportunities where
Pakistan currently enjoys, or can achieve, a strong competitive
edge. The identified Categories are:
| Developmental Categories |
Fisheries
Fruit, Vegetables & Wheat.
Marble & Granite.
Engineering goods.
Healthcare |
Poultry
I.T- Software & Services
Gems & Jewelry
Chemicals
General Services. |
4. Geographic
Expansion:
Pursue in the less explored Geography, exports of our Core
Products Categories and Services and any other, but significant
opportunities. The geographic areas identified are:
| Geoghraphic Areas |
Africa
Eastern Europe
Oceania (Australia/New Zealand) |
South America
Central Asian Republics |
5. Women Entrepreneurship:
To energise the Women Entrepreneurship in support of developing
and realizing Pakistan's export capabilities and potential,
and enhance overall economic value addition.
6. Traditional partner Countries:
Bilateral Trade Enhancement would be achieved with countries
where Pakistan traditionally/potentially enjoys close relationships.
7. Leverage International
Trade Blocks / Agreements:
Enhance market access based on proactive and innovative
management of current or emerging world economic / trading
blocks and bilateral trading arrangements.
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